AG1 Enters First Major Retail Partnership with Costco

AG1 has entered into its first major brick-and-mortar retail partnership with Costco. The brand will offer AG1 40-count single-serve stick packs available to purchase at all Costco locations nationwide.

“This retail partnership marks a significant strategic milestone in our business,” said Kat Cole, who became chief executive officer of AG1 last year. “We’ve grown an incredible DTC business over the past 15 years, and it is time to expand access to the high-quality daily foundation nutrition of AG1 to customers who prefer a physical retail experience. With Costco’s commitment to quality and its unrivaled dedication to members and their experience, we’re proud to take our first step onto shelves with them.”

AG1 was founded in 2010 as a foundational nutrition supplement that combines multivitamin and multimineral ingredients, whole food-sourced nutrients, and pre- and probiotics. It is NSF Certified for Sport, and is certified by third-party labs to be free from hundreds of herbicides, pesticides, and contaminants.

The company recently launched AG1 Next Gen, the latest iteration of the product, which has been the subject of four clinical trials. The brand also announced a $20 million commitment to support additional research over the next three years.